The peaceful Swiss mountain village of Obermutten, home to just 80 residents, has become known around the world due to the power of Facebook. A Jung von Matt/ Limmat campaign for Graubunden Tourism saw the launch of a Facebook page for the tiny village, which featured a video of the mayor promising that anyone who ‘liked’ the page would have their profile picture printed out and posted on Obermutten’s noticeboard.
In just a short time, the board became covered with fans. Media reports about the campaign have appeared in over twenty countries and the page has over 12,000 likes. As the noticeboard is now full up, the profile pictures have spread to barn walls around the village.