Smartphone Apps Crowdsource Music For Gap Store Based On Facebook Likes, Profiles & Votes

Smartphone Apps Crowdsource Music For Gap Store Based On Facebook Likes, Profiles & Votes

Roqbot lets customers' preferences influence what tunes play while they're shopping.

Emma Hutchings
  • 25 november 2011

Roqbot‘s apps for iPhone and Android devices let users choose what music is playing in various venues (clubs, bars, gyms, etc) from its catalog of six million songs. By checking in to the location, their musical preferences (such as their Facebook likes, profile listings, Pandora bookmarks and the music on their smartphone) affect the soundtrack. They can also use the apps to vote for tunes and add them to the queue. The Gap store on Chestnut Street, San Francisco has become the first retail partner for Roqbot, allowing its customers to decide what they listen to while they shop.

Customizing the music to match what shoppers like to listen to is an easy way to make them happy and remain in the store for longer. Roqbot’s co-founder and CEO, Garrett Dodge, told

Music has always been a reason for people to stay in a venue for longer. Bars want to have great music so you stay longer and have another beer, and the gym wants to have music so you’re entertained if you don’t have your iPod with you. We see Roqbot as taking that to the next level by letting customers actually engage with the music that’s playing — discovering what’s playing, and also influencing it.

On-screen displays let customers see what’s playing, how they are influencing the songs, and view the voting scores. Gap plans to run this pilot program throughout the holiday shopping season before deciding whether to extend it to other stores across the country.



Lighting’s Impact On Sleep: More Than The Off Switch

Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city


Get PSFK's Related Report: Future of Automotive

See All
Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Europe Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Design & Architecture Yesterday

Transformable Table Maximizes Utility In Small Spaces

The piece of furniture from Boulon Blanc is a functional and well-designed addition for an apartment of any size

No search results found.