Puma’s CEO says the manufacturer is developing biodegradable products that can be recycled or thrown on the compost heap.
German sportlifestyle brand PUMA is planning to build on the success of its eco-friendly sustainable packaging and recycled shoes by producing clothes and trainers that are compostable. There has been a growing trend towards green and ecological fashion, and PUMA’s CEO Franz Koch told the German business magazine Wirtschaftswoche:
We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market. It follows two circuits, the technical and the biological: I can use old shoes to make new ones or something completely different, such as car tyres. In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden. We are working on products that meet these two criteria.
Koch, who was led the company since July, said that they are working with partners on the product development based on the principle of eco-effectiveness and “cradle-to-cradle” design.