British Olympic silver medalist Jamie Baulch is slated to come out of a six-year retirement to serve as a running human advertisement for online video service LOVEFiLM. Inspired by the upcoming 2012 Olympic games to be hosted in London, the “sprint-vertising” campaign will feature Baulch running around London while trailing a series of promotional banners. The campaign also follows an online poll conducted by LOVEFiLM to find out which “celluloid runners” the viewing public enjoys. Baulch comments on his involvement:

I was flattered to be recruited as a human ad especially as I am a huge film fan. It is definitely an unusual way to spend the day and spread the instant streaming message. My marathon run and training this year has certainly paid off!

LOVEFiLM