“People are going to stop buying CDs,” Sting told Billboard. “People are going to stop selling and making them, so I am looking for different ways to get music to people, and the [app] at the moment seems to be the favourite … The app is the new model.”
His first venture into the world of apps is Sting 25, released this week. Accompanying a traditional CD box set, the app comprises a selection of photos, lyrics, interviews and concert footage related to the former Police singer’s solo career. “It’s very full and can also be constantly updated, so it’s not a static thing,” Sting said. “It’s organic.”
Sting’s other current project is just as far removed from the old-fashioned album. Announced in September, The Last Ship will be Sting’s first Broadway musical. “[It's] a play with songs,” he said. “I’m loath to call it a musical because I don’t like that term.” He has already written 25 songs for the production, which is inspired by his upbringing in Newcastle. “[It's] a story of redemption and occupying a shipyard against the wishes of the owners – which is kind of topical at the moment, occupying things.”
Sting hopes to send The Last Ship on tour, “[hitting] the road in a year’s time”.
“It takes up most of my waking life,” he said, “and a lot of my dream life.”
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