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Target Is Gaining On Wal-Mart [Headlines]

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The cheap-chic image has been modified to include groceries and loyalty cards, more like its competitor, and so far it's working.

Liz Walsh
  • 22 november 2011

Target, once known for cheap but chic, has taken some of Wal-Mart’s approaches, and is potentially cheapening its image in doing so. However, third quarter earnings show that so far, the strategy is paying off. MSN Money.

+Advertising
+cheap
+Competition
+Customer retention
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+Retail
+target
+Wal-Mart
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