By Liz Walsh
on November 22, 2011 in

The cheap-chic image has been modified to include groceries and loyalty cards, more like its competitor, and so far it’s working.

Target, once known for cheap but chic, has taken some of Wal-Mart’s approaches, and is potentially cheapening its image in doing so. However, third quarter earnings show that so far, the strategy is paying off. MSN Money.

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