menu

The Power Of A Product Name [Headlines]

Home

When a name can make or break a brand.

Nestor Bailly, PSFK
  • 1 november 2011

Bad news: a skyscraping apartment block is being built near my home. Worse news: judging by the computer rendering on the developers’ hoarding, it will be indistinguishable from thousands of instantly forgettable new buildings all over the world. Even worse news: its name is Avant-garde Tower.

The New York Times

+branding
+Headlines
+home
+naming
+products
+technology
+USA
Trending

Jaguar's New Sports Car Has An Integrated Camera To Make Driving More Shareable

Advertising
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Fitness & Sport Yesterday
Arts & Culture january 18, 2017
No search results found.