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The Story Behind The Occupy Brand [Headlines]

Adbusters editor Kalle Lasn helped brand the movement through the Twitter hashtag #OCCUPYWALLSTREET and the poster with a ballerina on the bull.

Liz Walsh
  • 29 november 2011

The hashtag #OCCUPYWALLSTREET, created on July 13, and the now-famous poster of the ballerina dancing on the Wall Street bull are responsible for propelling the image of the social movement that has swept the globe. The New York Times.