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Versace Creates New Line For H&M [Headlines]

The world's second largest clothing retailer will offer designs by the haute couture fashion company at an affordable price next week.

Liz Walsh
  • 9 november 2011

Next week, H&M will sell clothing and accessories designed by Gianni Versace SpA, from grecian gowns to zebra-printed underwear. CEO of Versace Ferraris is confident that the new line won’t affect the luxury brand’s identity, although it’s hard to predict what effect it will have on sales. Bloomberg.

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