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Virgin Mobile Creates A Bike Treasure Hunt

Virgin Mobile Creates A Bike Treasure Hunt
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The mobile phone company has created a new interactive, and just plain active, way to interact with their consumers.

Claudia Cukrov
  • 30 november 2011

Virgin Mobile have created a fun, digital spin on the treasure hunt with a new microsite which hosts Australia’s ‘biggest bike hunt.’

Promoting the brand’s new motto of ‘a fair ride for all,’ the mobile service provider is giving away 25 bikes a week, for 3-weeks nation-wide. A number of different styles of bikes are up for grabs.  The user simply selects their bike style – mountain, BMX, road, fixed gear or single speed and ‘like’ it on Facebook.  On the scheduled day of release clues to the bike’s location and the combination code are posted on the website.  Participants need only to follow the clues, race to the location, unlock the bike and claim it for their own.

FairRide

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