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WIth 20 Million Smartphone Users, The Korean Mobile Ad Market Expands [Headlines]

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With the number of smartphone users in Korea on the rise, the mobile ad market is expanding amid signs of a broader shift in the advertising industry toward portable devices.

by Nestor Bailly, PSFK
  • 10 november 2011

While conventional ad markets for newspapers, magazines and TVs remain sluggish, smartphone users here are now exposed to 1,000 ads per month, promising new territory for advertisers and media firms.

AsiaOne

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