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Mario Testino Reinvigorates Fabergé To A More Youthful Crowd

Mario Testino Reinvigorates Fabergé To A More Youthful Crowd

A look at Russian jewellery brand's latest print ad campaign executed by renowned fashion photographer.

Yi Chen


Fabergé is a jewellery company founded in 1842 in St. Petersburg, Russia. It’s famous for its traditional jewellery design that’s often extravagant and elaborate with intricate craftsmanship. Now, the timeless jewellery company is looking to target a more youthful crowd. The recent print ad campaign was shot by renowned Peruvian fashion photographer Mario Testino. The series of photos also included the artistic direction from French Vogue editor Carine Roitfeld and leading make-up artist Charlotte Tilbury.

Katharina Flohr, Creative and Managing Director for Fabergé stated that:

We wanted to celebrate la jeunesse doree (gilded youth) with this campaign and make Fabergé relevant to a younger audience. The result is a compelling image that tells the story of a new generation reinterpreting Fabergé for their contemporaries.

Fabergé

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