Absolut Vodka Creates Paper Shadow Installation At A Parisian Bus Stop
Absolut Vodka commissioned German artist Simon Schubert to create a paper shadow art installed at a Parisian bus stop. The advertisement that lacks any ink or paint is meant to reflect the vodka’s distillation purity.
On display at one of the Avenue de l’Opéra’s bus shelters in Paris, the guarded December 14th instillation depicts ABSOLUT bottles that are only visible by subtle folds in the paper that casts shadows. Including 2009′s vision by Dan Tobin Smith and Riton, and Paul Graves in 2010, this is campaign also includes a video documenting the previous two years’ collaborations. This year’s ad, by the French agency TBWA\BEING, embodies purity using only a single sheet of 100% white paper.
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Graham Jones is a regular contributor for PSFK. He is interested in the future of non-traditional advertising, trends that pose as anti-trends, how consumers communicate with brands, and where you can get a reasonable haircut in this town. Graham is from Kentucky, lives in New York, and you can follow him on Twitter: @callmegraham
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