Activist Gaming Platform Spreads Climate Science And Destroys Doubt [Future Of Gaming]

Activist Gaming Platform Spreads Climate Science And Destroys Doubt [Future Of Gaming]

'Reality Drops' is a Gaming For Good submission that builds awareness around climate reality by enabling players to spread easy-to-understand scientific data in response to climate deniers online.

Timothy Ryan, PSFK Labs
  • 8 december 2011

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

Reality Drops was a shortlisted entry submitted by Arnold Worldwide.

Right now, countless climate change conversations are raging in online chat rooms, comment boards, and in social media.  And wherever these conversations are happening, denial fuels the flames higher.  Winning these conversations means dousing the denial.  And that requires easy access to complex arguments.

This site makes it simple to spread science and destroy doubt. Climate news is prioritized by ‘heat’—hostility, reach, sentiment, and timeliness. Earn points by grabbing related scientific articles, videos, and data, pasting them into the most heated articles, and suffocating climate denial under the weight of cold, hard reality.

The game builds awareness and educates people by offering the easy-to-understand scientific data they need to cool off the argument. We identify the targets and you fly solo and scale the leaderboard against your fellow activists, or join a team to spread out and outflank the denier echo chamber. You can earn points by joining conversation and dropping Reality on deniers.  Retweets, shares, likes and comments on your bombs will earn you additional points. And earning points will get your closer to unlocking new levels and achievements.

The site connects new articles to the most relevant scientific information about climate change. Users are offered a quick, easy way to join the fight and activate their social networks by sharing information with their friends and followers.

Arnold Worldwide

For more information about our how games can be used to support the reality of climate change, read our Gaming for Good report.



Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

David Slayden

Experience Designer

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.