menu

Adidas Tries On Its First Russian National Soccer Jersey In Space [Video]

Adidas Tries On Its First Russian National Soccer Jersey In Space [Video]
Advertising

Astronaut Sergey Volkov shows his support from the International Space Station.

Emma Hutchings
  • 13 december 2011

A creative campaign from Adidas to show support for the Russian national soccer team saw an astronaut try on their brand new jersey in space. Sergey Volkov, a flight engineer aboard the International Space Station, promoted the team’s new kit in a video where he wished the team the best of luck for the Euro 2012 competition. Volkov was the first to wear the national jersey and he said it felt like being part of the team. This piece of publicity from Adidas can be viewed in the video below:

Adidas

+#advertising
+Adidas
+Advertising
+consumer goods
+Fashion
+fashion / apparel
+fitness / sport
+outer space
+Retail
+Russia
+Science
+Sports & Fitness
+technology
+USA
Trending

Experience The News In Virtual Reality

Arts & Culture
Related Expert

Layne Braunstein

experimental motion design and post-digital storytelling

Arts & Culture Today
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.