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Are We Innovating Too Fast For Consumers? [Headlines]

Innovation

Are shoppers getting burnt out by an overload of new products constantly flooding the market?

Dory Carr-Harris, PSFK
  • 16 december 2011

An international study found about half of consumers feel high-tech manufacturers bring new products to market faster than they need them. This sense may be because the pace of innovation is too fast for consumers or that it’s too slow. The latter refers to companies pushing out new offerings that are me-too products or with a just a few new features or tweaks. Big Think

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