menu

Art Wrapped Mini Coopers Blur Line Between Marketing And Exhibit

Art Wrapped Mini Coopers Blur Line Between Marketing And Exhibit
culture

An artist partnered with local businesses to cover costs in return for giving them a unique advertising platform.

Dave Pinter, PSFK
  • 5 december 2011

South Florida artist Alejandra Leibovich AKA Aleloop wanted to get her illustration work seen during the ultra competitive Art Basel event last week in Miami. Rather than stage a gallery show which would compete with dozens of other high profile events around the city, the former senior art director for VH1 Latin America devised a way to get her art spread across South Beach. Her idea was to create custom vinyl wraps for 10 Mini Coopers which would each feature a different theme. This way she could drive the cars around the city and park them in front of other events for exposure.

In order to fund the project, Aleloop offered local businesses the opportunity to sponsor a car in return for promotional work done on their behalf during the Art Basel event. Leibovich recruited four volunteers for each car and set up a schedule of flash mob events at popular art spots around the city. The volunteers would drive to a location and hand out information and giveaways promoting the local businesses sponsoring the cars. For Leibovich, thousands of people would get the chance to see her work and she’d have a better chance of getting media coverage. While auto brands engaging artists to paint or create custom graphics for cars in not new, Aleloop’s use of a popular car model as a canvas and way to promote local business during an event is interesting.

In addition, Leibovich created a Facebook contest to give one of the Mini’s away to a fan who got the most votes describing what they would do with the car.

culture
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Douglas Baldasare

Mobile Charging Spots

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.