menu

Bacardi Invites Facebook Fans To Serve Against Rafael Nadal

Bacardi Invites Facebook Fans To Serve Against Rafael Nadal
Advertising

Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.

Yi Chen
  • 7 december 2011


Alcohol company Bacardi has created an interactive game where Facebook fans have the opportunity to compete against tennis champion Rafael Nadal. Players are given an advantage with the RoboServ 3000, a 12-foot machine that can accurately serve the ball into any part of the court. The player can control RoboServ in multiple ways, including its position and the speed and spin of the ball. The aim of the game is to ‘ace’ Nadal to win a game of tennis.

Virtual Nadal’s on-court reactions have been pre-recorded to give the game a more realistic and real-time feel. Contestants who successfully win a game are entered in a draw. The winner of the grand prize gets to visit Nadal in Mallorca, Spain, where the winner gets to serve Nadal in person and also see the actual RoboServ 3000.

The ‘Ace Rafa’ contest is part of Bacardi’s ‘Champions Drink Responsibly’ campaign. Nadal said in a statement that:

I hope my fans enjoy this unique chance to play against me. Drinking responsibly is a serious message and I believe we will reach and influence more people with this important message by expressing it in a more lighthearted and interactive way.

Ace Rafa

 

Trending

Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Travel Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Trending

Get PSFK's Related Report: Sports Debrief

See All
Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Health Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Related Expert

Travis Kalanick

On-Demand, Mobile, Transportation

Technology Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Automotive Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Health Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Innovation Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

USA Yesterday

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

No search results found.