menu

Bacardi Invites Facebook Fans To Serve Against Rafael Nadal

Bacardi Invites Facebook Fans To Serve Against Rafael Nadal
Advertising

Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.

Yi Chen
  • 7 december 2011


Alcohol company Bacardi has created an interactive game where Facebook fans have the opportunity to compete against tennis champion Rafael Nadal. Players are given an advantage with the RoboServ 3000, a 12-foot machine that can accurately serve the ball into any part of the court. The player can control RoboServ in multiple ways, including its position and the speed and spin of the ball. The aim of the game is to ‘ace’ Nadal to win a game of tennis.

Virtual Nadal’s on-court reactions have been pre-recorded to give the game a more realistic and real-time feel. Contestants who successfully win a game are entered in a draw. The winner of the grand prize gets to visit Nadal in Mallorca, Spain, where the winner gets to serve Nadal in person and also see the actual RoboServ 3000.

The ‘Ace Rafa’ contest is part of Bacardi’s ‘Champions Drink Responsibly’ campaign. Nadal said in a statement that:

I hope my fans enjoy this unique chance to play against me. Drinking responsibly is a serious message and I believe we will reach and influence more people with this important message by expressing it in a more lighthearted and interactive way.

Ace Rafa

 

+#advertising
+#technology
+Advertising
+bacardi
+branding
+campaign
+Competition
+contest
+Entertainment
+Europe
+Facebook
+fashion / apparel
+fitness / sport
+Marketing
+online
+Rafael Nadal
+Raise Awareness
+sport
+Sports & Fitness
+technology
+tennis
+Work & Business
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM

Get access to our retail reports and 20,000-plus retail insights

LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.