Bacardi Uses Facebook Data For Interactive Online House Party Simulation

The drinks brand’s holiday campaign adds personalized content to the video experience.

Bacardi has launched a holiday campaign that uses your Facebook data to simulate a house party with personalized content. The ‘Unwrap the Night‘ site was developed by Blast Radius and features an interactive online video showing the party from a first-person perspective.

As you are guided around, you will see your Facebook content and images used in different places. The bartender lets you select a drink named after one of your friends, there’s a holiday sweater with your initials on it, and your photos appear on the walls.

The DJ booth lets you remix two tracks and change the settings to adjust the tempo and volume. You can also use your mouse to pan 360 degrees and get a full view around the room. When the party comes to a close,  you step out onto the patio to witness a fireworks celebration and a retrospective display of your year in pictures.

Unwrap the Night