Barclays Hosts “Cashless” Caroling For Charity

Global banking company Barclays recently launched an interesting “cashless” Christmas campaign with Barclaycard, featuring singers from the London Community Gospel Choir serenading passers-by in Covent Garden and accepting only contactless card payments as donations. Each Christmas shopper in the vicinity was given prepaid Barclays and Barclaycard contactless cards, and each £5 sent from the cards through the payment system was donated to the Help a Capital Child fund. The unique campaign, seen in the video below, generated about £2,500 in revenue.:

Richard Armstrong, head of UK payment acceptance at Barclaycard, says:

At this time of the year, shoppers are often caught short of change when they hear Christmas carolers singing on the high street for charity. We introduced the UK’s first contactless carol singers at London’s Covent Garden to make it easier and quicker for people to make donations on the go.

The event was a great success – demonstrating that anyone can go contactless, not just carol singers! The London Community Gospel Choir sound fantastic and the crowds enjoyed their performance and donated to a great cause via contactless.

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