Beer Company Helps Drinkers Fend Off Unwanted Photos On Social Networks

South American beer brand Cerveza Norte is pairing its beer with a complimentary photo-blocking product that:

Defend drinkers against unwanted interference from amateur paparazzi and day-after embarrassment.

The campaign, developed with Buenos Aires-based agency Del Campo Nazca Saatchi & Saatchi, features a futuristic beer cooler, dubbed Norte’s Photoblocker, that doubles as photo-blocking technology. The cooler detects camera and cell phone flashes and reflects back a ruined photo. The product has been field-tested in regional bars. Maxi Itzkoff, executive creative director at Del Campo describes the effect:

People took lots of photos that ended up being blurry beyond recognition and then uploaded them to social media anyway.

Check out a video of the beer cooler/photo-blocker at work:

Cerveza Norte