Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Beer Company Helps Drinkers Fend Off Unwanted Photos On Social Networks

Beer Company Helps Drinkers Fend Off Unwanted Photos On Social Networks

A beer company delivers its products in a beer cooler that doubles as a reflective photo-blocking device.

Alice Chan

South American beer brand Cerveza Norte is pairing its beer with a complimentary photo-blocking product that:

Defend drinkers against unwanted interference from amateur paparazzi and day-after embarrassment.

The campaign, developed with Buenos Aires-based agency Del Campo Nazca Saatchi & Saatchi, features a futuristic beer cooler, dubbed Norte’s Photoblocker, that doubles as photo-blocking technology. The cooler detects camera and cell phone flashes and reflects back a ruined photo. The product has been field-tested in regional bars. Maxi Itzkoff, executive creative director at Del Campo describes the effect:

People took lots of photos that ended up being blurry beyond recognition and then uploaded them to social media anyway.

Check out a video of the beer cooler/photo-blocker at work:

Cerveza Norte

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store