menu

Buick’s In-Store AR App Invites Consumers To Interact With & Buy Its New Model

Buick’s In-Store AR App Invites Consumers To Interact With & Buy Its New Model
Advertising

The app is available at the Wired holiday pop-up store in New York.

Emma Hutchings
  • 16 december 2011

Buick is using an app powered by Aurasma to enable consumers to learn more about its 2012 LaBrosse model. The Buick Best Tech app will be featured at the Wired holiday pop-up shop in New York City until December 24th, where consumers can browse and buy gifts selected by Buick and Wired magazine.

The branded app can be used on iPhone, iPad and Android devices. When users point their device at different places on the vehicle, the app brings up an AR woman who explains more about the car. Users can also learn about the Buick’s features and visit the company’s mobile site to purchase the car. The app can also be used to learn about and purchase the collection of gifts in the pop-up store. Craig Bierley, director of advertising and promotions at Buick, said:

As WIRED Store’s presenting sponsor, Buick is excited to offer consumers an engaging way to learn about and shop for the hottest technologies of this holiday season, including the 2012 Buick LaCrosse. Thanks to Aurasma’s innovative interactive technology, WIRED Store visitors will be able to learn about LaCrosse and its fuel-saving eAssist system in a way that is both fun and informative.

Buick

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Scott Bedbury

Brand Development Consultant

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.