Mend, the social enterprise behind the products, also features online profiles of the women.
Social enterprise Mend is helping vulnerable women in northern Uganda, whose lives have been affected by rebel group the Lord’s Resistance Army, by releasing a line of canvas totes they have created. These high quality bags are designed to forge a personal connection between products, their makers and consumers.
Each bag carries the stamped name and fingerprint of the seamstress who made it. A pocket stamp inside also explains how the consumers’ purchase will affect her family. There are online profiles of the seamstresses on Mend’s site, which provide a window into her life. Consumers can register their bag to receive exclusive promotions, sneak previews of new products and updates from their seamstress and the Mend team. The project director, Chris Sarette, said:
A lot of love goes into each of the bags made here at Mend. We wanted to create a bag that captured as much detail as possible about its maker.
You can watch a video showing the making of the canvas tote bags below: