menu

Christmas Tree Lights Powered By Online Festive Messages [Video]

Christmas Tree Lights Powered By Online Festive Messages [Video]
Advertising

Canadian Tire's holiday campaign uses real-time social monitoring to transform Christmas conversations into illumination.

Emma Hutchings
  • 20 december 2011

Inside Toronto’s Union Station, retailer Canadian Tire has set up a 30-foot Christmas tree with 3,000 LED lights powered by holiday messages in blog posts, news media, social networks and the Christmas Spirit Tree website.

Christmas Tree Lights Powered By Festive Messages Online [Video]

These Christmas conversations are transformed into data and visualized via the lights on the tree. The brightness and color of the lights varies depending on the source and quantity of the messages. For example, posts from Twitter and Facebook are represented as white lights on the tree, whereas messages sent from the Christmas Spirit Tree website are visualized as a spiral of blue lights. Their brightness represents the number of messages shared per-minute across the country, so when online sharing is high, the tree will shine bright. The Christmas Spirit Tree will be on display until December 26th and can also be viewed on the website via live stream. Check out the video below to see the making of the tree:

Christmas Spirit Tree

+#advertising
+#culture
+#technology
+Advertising
+Canada
+Christmas tree
+culture
+Electronics & Gadgets
+Entertainment
+Facebook
+Retail
+technology
+Toronto
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
Related Expert

Jane McGonigal

Compter Games, Health & Fitness, Technology

Automotive january 19, 2017
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.