menu

Coca-Cola Reveals Its Secret Recipe In A Public Exhibit

Coca-Cola Reveals Its Secret Recipe In A Public Exhibit
Advertising

In celebration of the 125th anniversary of the popular beverage company, Coca-cola's guarded classic formula will now be mounted inside a vault of a permanent exhibition for the public to experience.

Don Michael Acelar De Leon
  • 12 december 2011

Nearly a year ago, PSFK took note of what was reported to be the closely guarded recipe for the popular beverage, Coca-cola. As The Coca-Cola Company approaches its 125th anniversary, the secret recipe will find itself a bit closer to public view in a permanent exhibit titled “The Vault of the Secret Formula.”

Closely guarded in a vault at SunTrust Bank in downtown Atlanta, USA, since 1925, the formula has now been transferred to an exhibit vault. Visitors cannot see the actual formula, but they will get to experience an interactive multimedia presentation that illustrates the stories behind the formula of what may be the world’s most popular soda.

Muhtar Kent, chairman and CEO at The Coca-Cola Company, says:

This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year. By sharing this secret formula experience with our consumers, we celebrate both the rich history of the brand’s beginnings and the moments of refreshment and happiness to come for future generations. This is yet another way we are recognizing and thanking everyone around the world who has made the Coca-Cola what it is today.

Phil Mooney, director of archives at The Coca-Cola Company, says:

The Company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world.

The Coca-Cola Company

 

Advertising
Trending

PSFK's Workplace Vision: Leave The Busywork To The Bots

Ai
Syndicated Today

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Today

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Advertising Today

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Today

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

PURPLELIST EXPERTS

Reece Pacheco

Video Content, Predictive Analytics

Augmented & Virtual Reality Today

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Today

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Today

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Today

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Today

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Today

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Today

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Today

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Fashion Today

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Today

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.