Coke Launches Interactive Campaign With Motion Detection App
Coca-Cola has integrated their television commercials with a mobile app as part of a playful new motion sensing campaign. Launched in Hong Kong, the branded app Chok turns mobile devices in a Wii-like remote control that the user shakes when a Coke commercial comes on the screen. The app, downloaded nearly 400,000 times, takes the audio signal from the commercial and synchs it to the phone.
The TV-mobile integrated campaign also has a gamification aspect. When the app instantly recognizes that both a commercial is on air, and the device has been shook, the user collects a digital bottle cap. As participants collect bottle caps, the most competitive are entered into a sweepstakes.
Take a look at the amateur demo below:
Recent Articles By Graham Jones 
Graham Jones is a regular contributor for PSFK. He is interested in the future of non-traditional advertising, trends that pose as anti-trends, how consumers communicate with brands, and where you can get a reasonable haircut in this town. Graham is from Kentucky, lives in New York, and you can follow him on Twitter: @callmegraham
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| TOPICS: | Advertising, Branding & Marketing, Web & Technology, Work & Business |
| TAGS: | app, coca-cola, coke, gamification, hong kong, mobile, motion sensing, television commercial, wii |
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