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Coke Launches Interactive Campaign With Motion Detection App

Coke Launches Interactive Campaign With Motion Detection App

Coca Cola releases app that allows users to collect virtual bottle caps by synching their phones with a TV commercial.

Graham Jones

Coca-Cola has integrated their television commercials with a mobile app as part of a playful new motion sensing campaign. Launched in Hong Kong, the branded app Chok turns mobile devices in a Wii-like remote control that the user shakes when a Coke commercial comes on the screen. The app, downloaded nearly 400,000 times, takes the audio signal from the commercial and synchs it to the phone.

The TV-mobile integrated campaign also has a gamification aspect. When the app instantly recognizes that both a commercial is on air, and the device has been shook, the user collects a digital bottle cap. As participants collect bottle caps, the most competitive are entered into a sweepstakes.

Take a look at the amateur demo below:


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