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Consumers Prefer Emotive Package Designs Over Scientific Ones [Headlines]

Packaging that make consumers feel good about buying a product is more likely to be successful.

Dory Carr-Harris, PSFK
  • 7 december 2011

Sustainable’ products with simple, emotive pack designs are more likely to chosen by shoppers than those with a scientific or more rational pack design, even if that product had the best environmental credentials on the shelf. The Drum

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