In our research for The Future Of Gaming report, our consulting team noticed that a motivation driving in-game participation was One-Upsmanship. One example of this mechanic is Digg Newsrooms–a new channel introduced by the online content curator that uses both rewards and status as incentive for experts to help curate its topical channels. Digg currently uses an algorithm to ranking content, which takes into account popularity on social networks and community votes received within Digg. The newsroom adds the additional filter of expert users who have gained a reputation for their content-curation abilities. Contributors earn points and hard-to-achieve badges for their efforts and find themselves faced with the social pressure of continually staying on top.
To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.