Facebook Now Testing Coupons In Its Ads [Headlines]


The social network has started to offer brands and businesses the opportunity to offers its users coupons in the sidebar.

Dory Carr-Harris, PSFK

Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.

A Facebook spokesperson declined to comment on specifics regarding the ad unit, such as whether advertisers would be able to incentivize sharing in exchange for higher value coupons. Direct Marketing News

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