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Game Empowers Consumers With The Environmental Impact Of Their Decisions [Future Of Gaming]

Game Empowers Consumers With The Environmental Impact Of Their Decisions [Future Of Gaming]
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Sprout provides consumers with the tools to visualize the power and environmental impact of their decisions.

Timothy Ryan, PSFK Labs
  • 12 december 2011

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

Sprout was a shortlisted submission by the Washington DC agency, Cynergy.

Consumers vote with their wallets everyday without realizing it. Sprout puts the power of informed decision-making back into the hands of the consumers by providing them with tools to visualize the power and environmental impact of their decisions.

When making routine shopping decisions, Sprout’s augmented interface gives the consumer critical in-formation about the ‘green impact’ of their purchases. Infor-mation about a product’s environmental footprint and suggested alternatives appear instantly in the ‘blink’ view.

The interface also captures Sprout points that users accumulate based on their purchases. The goal is to motivate eco-conscious shopping behavior in a seamless fashion using systems that consumers already understand. For example, a user’s ‘Sprout’ score is managed through a centralized web or mobile app that is reminiscent of Klout—the service that measures online social influence. Every buying decision is tracked and rewarded with badges that reflect real-time scores through visual design and these decisions and badges can be shared with your social network.

Sprout will let customers customize their shopping to achieve greener outcomes. Realtime decision-making tools, such as just-in-time supply-chain management systems, can be converted into interactive decision-making systems that give consumers the power to make greener shopping choices. For example, Sprout will let users understand why certain items, that may have been manufactured at a local, ‘green’ factory, may be more costly. Ultimately, empowering them to make an informed decision about how they are treating the environment with respect to their purchases.

Over time, if Sprout builds up a large enough user base, it can introduce group eco-buying and other tools like offset recommendations (such as planting a tree).

Cynergy

For more information about our how games can be used to support the reality of climate change, read our Gaming for Good Report.

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