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Game Leverages Collective Purchasing Power To Influence Businesses’ Environmental Practices [Future Of Gaming]

Game Leverages Collective Purchasing Power To Influence Businesses’ Environmental Practices [Future Of Gaming]
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Greensquare is a Gaming For Good submission that empowers gamers with crowdsourced data to help them make informed purchasing decisions.

Timothy Ryan, PSFK Labs
  • 7 december 2011

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

Greensquare was a shortlisted entry submitted by NYC design agency Awkward Hug.

Greensquare is a gaming platform that gives you and your friends a new, greener way to explore local retail stores, bars, restaurants, and businesses. Players rate establishments based on their environ-mental practices. Factors, such as whether an organization recycles, whether they encourage their patrons to choose reusable over disposable goods, or whether they use renewable energy to power their operations, have a direct impact on a business’ Greensquare Rating. Each rating consideration carries a weight proportional to its overall environmental impact; this weight is determined by fact and science.

The goal of this game is, ultimately, to leverage collective player power to influence business’ environmental practices. Local businesses are motivated to compete for positive recognition, while consumers have the crowdsourced data they need to make informed purchasing decisions.

Greensquare shifts perspectives by making environmental choices tangible and multiplying them by the impact of many. Players receive feedback on how green their shopping habits are along with influence and reputation points for tagging details about a location, taking photos, and providing recommendations for improvement.

Awkward Hug

For more information about our how games can be used to support the reality of climate change, read our Gaming for Good Report.

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