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Game Mechanics That Drive People To Action: Exclusive Access

Game Mechanics That Drive People To Action: Exclusive Access

Games are bringing the idea of ‘leveling up’ to the real world and brands and organizations are linking in-game achievements to a corresponding increase in social standing.

Timothy Ryan, PSFK Labs

In our research for the Future Of Gaming report, the PSFK consulting team noticed that in an effort to bring the idea of ‘leveling up’ to the real world, brands and organizations are linking in-game achievements to a corresponding increase in social standing. This earned status can be leveraged by players to gain exclusive access to events, special content and promotions that otherwise wouldn’t be available to them.

Below are the key examples falling under the ‘Mechanics That Drive People To Action: Exclusive Access”.

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Game Uses Klout Scores To Determine Party Invitees

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Sports Team Gamifies Website To Reward Team Loyalty

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Marketers Gamify Brand Loyalty Rewarding Online Engagement

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Mobile Game Entices Theme Park Attendees With Exclusive Access

To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.

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