Game Mechanics That Drive People To Action: Exclusive Access
In our research for the Future Of Gaming report, the PSFK consulting team noticed that in an effort to bring the idea of ‘leveling up’ to the real world, brands and organizations are linking in-game achievements to a corresponding increase in social standing. This earned status can be leveraged by players to gain exclusive access to events, special content and promotions that otherwise wouldn’t be available to them.
Below are the key examples falling under the ‘Mechanics That Drive People To Action: Exclusive Access”.
Game Uses Klout Scores To Determine Party Invitees
Sports Team Gamifies Website To Reward Team Loyalty
Marketers Gamify Brand Loyalty Rewarding Online Engagement
Mobile Game Entices Theme Park Attendees With Exclusive Access
To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.
Recent Articles By Tim Ryan 
Tim is a Brooklyn-based writer and regular contributor to PSFK. A graduate of Skidmore College, Tim is currently working in-house at PSFK. Twitter @timjamesryan
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