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Game Mechanics That Drive People To Action: Money On The Line

Creative businesses are integrating financial risk into their service models to motivate individuals to complete their personal goals.

Timothy Ryan, PSFK Labs
Timothy Ryan, PSFK Labs on December 30, 2011. @timjamesryan

In our research for the Future Of Gaming report, the PSFK consulting team noticed that creative businesses are integrating financial risk into their service models to motivate individuals to complete their personal goals. These systems allow people to gamble on themselves by putting money on the line, which is only paid out if they fail to achieve a particular objective in a set amount of time. To add an element of social good to the undertaking, these ‘lost’ funds are often donated towards charitable causes.

Below are the key examples falling under the ‘Mechanics That Drive People To Action: Money On The Line”:

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Game Motivates Well-Being Through Financial Disincentives

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Facilitating Donations To Charity Through Gaming

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Game Penalizes Exercisers For Failing To Get To The Gym

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Game Converts Profanity On Twitter To Donations To Africa

To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.

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