Game Rooted In Crowdsourcing And Petition Targets Corporate Environmental Offenders [Future Of Gaming]

Game Rooted In Crowdsourcing And Petition Targets Corporate Environmental Offenders [Future Of Gaming]

Mission Green, a Gaming for Good concept, takes on climate change by giving people a collective platform from which to address irresponsible and dishonest corporate behavior.

Timothy Ryan, PSFK Labs
  • 15 december 2011

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

Mission Green was a shortlisted submission by the Montreal agency, LG2.

Mission Green takes on climate change by giving people a collective platform from which to address irresponsible and dishonest corporate behavior. Rooted in crowd-sourcing and petition, this game aggregates geo-targeted mobile photography and content on a gaming platform in a fashion similar to publishing platform Digg. That is, users can use a voting system to determine the popularity of individual items.

As a Mission Green Agent, a player’s ultimate goal is to get corporations and organizations to change their behavior via peer / consumer pressure.

Within the game, players use their mobile phones to capture proof. This proof may take the form of a picture of a coffee shop that offers customers two paper cups if the coffee is too hot, or a retail shop that leaves their doors open during the summer, using air-conditioning to lure in customers. Players are encouraged to post these ‘Green Reports’ on and share them on their social networks.

Based on voting, when a specific Green Report reaches a certain level, a ‘yellow warning’ is sent to the corporation in question. As the Green Report is shared more and becomes more popular, it reaches orange and red warnings, eventually promoting the ban of the specific corporation / organization.


For more information about our how games can be used to support the reality of climate change, read our Gaming for Good Report.



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