In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Rewards. One example of this mechanic is Suitability Momentum (Sumo)- a program from UK software developer CloudApps that accurately monitors an employee’s carbon footprint, with particular emphasis on energy consumption and recycling habits. The app assigns bonuses that correspond with set targets. Several companies in the UK, including the recycling and waste company Veolia, have signed up to take part in the program. Each employee will download the program, which will track their energy use in real-time. Additionally, each floor will keep a record of how much they recycle and how often the lights or computers are switched off. End-of-year results are tallied together to determine each staff members’ bonus pay.
To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.