In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Exclusive Access. One example of this mechanic is Bal Harbour Shops- a luxury shopping center in Florida, that hosted an invite only Fashion’s Night Out party. The guest list for the exclusive event was made up solely of people who had online influence scores, determined by San Francisco startup Klout, of 40 or higher. As a way to further generate competition among the VIPs, the attendee with the highest Klout score was awarded a $500 Bal Harbour Shops gift card. The event was successful in drawing interest from a younger demographic and even raised the shopping center’s own Klout score by 16 points.
To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.