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Government Targets Beauty Brands That Portray Unattainable Ideals [Headlines]

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The Equalities Ministry wants to penalize marketing campaigns that use enhanced images because they are unrealistic.

Dory Carr-Harris, PSFK

Equalities minister Lynne Featherstone MP will unveil the pledge next year. It will operate in a similar way to the Department of Health’s ‘Responsibility deal’, which targets obesity and alcohol misuse.

The pledge strategy indicates a shift from more punitive measures Featherstone suggested last year; these included kitemarks on ads that use manipulated images. Marketing Magazine

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