Guinness is venturing into augmented reality with its holiday game “Decorate Your Pint”. By downloading the Blippar app, iOS and Android users will be able to take a picture of their pint of Guinness complete with Christmas decorations like a Santa hat, snowflakes, baubles, gifts, ribbons and even falling snow. The image can then be shared with friends and followers via email, Facebook or Twitter, with the message “What I really want for Christmas…”. Blippar’s marketing and founding director, Jessica Butcher, said:
The Guinness project is a great bit of fun and an innovative application of our technology, offering people an instantaneous opportunity to ‘play’ with Guinness’s drinks in a way we think they will really enjoy. We love how it ties in with the look and feel of Guinness’s wider Christmas campaign, and we hope that this is just the first of many similar projects where ‘blipping’ becomes one of the calls to action in the holistic marketing campaign mix.
You can watch the video below to see the game in action: