As part of the Guinness “Dreaming of a Black and White Christmas” campaign, AMV BBDO have created a series of holiday ads with the tagline “What every man really wants for Christmas.” The six posters will be displayed in selected high footfall areas of the UK including the cities of London and Birmingham. They feature a range of typical Christmas gifts such as an electric razor, a scarf and aftershave, shown in black and white to look like a pint of Guinness. Nick Britton, senior brand manager for Guinness Western Europe, said:
Guinness is synonymous with the Christmas season, whether it is enjoying a can in front of a festive film or a cold pint of draught at Christmas parties. We hope to really tap into all these drinking occasions, particularly amongst male drinkers who make up a significant number of Guinness drinkers. Men are notoriously hard to buy for and often receive gifts they don’t really want, when in many instances they would prefer the simple present of a pint of Guinness.