Hip Hop And Foursquare: Tupac’s History And Jay-Z’s Empire State Of Mind
The social app is being used to document the rapper's life and to take fans through spots mentioned in the hit song featuring Alicia Keys.
Social media has been used in creative and interesting ways with artists in the music industry, in the past with Google Maps and YouTube. Now, Paul Rayment, a PR marketer based in England, has come up with an innovative way to make Foursquare into a historical tour and an interactive Rap Genius.
Across the country, Tupac Shakur’s life is documented via foursquare. Locations include the Baltimore School of the Arts where the rapper studied acting, poetry, jazz, and ballet, Quad Recording Studios in Manhattan where he was shot, the Tupac Amaru Shakur Center for the Arts in Georgia, founded by the artist’s mother, and others.
There’s also a list for ‘Empire State of Mind,’ by Jay-Z featuring Alicia Keys, which allows users to check-in to spots from the song. Included is 560 State St. (‘took it to my stash spot, 5-60 state street’), Madison Square Garden (‘Say wat up to Ty Ty, still sipping Mai-tai, sitting courtside Knicks and Nets give me high fives’), NYCHA Bronx River Houses (‘[Birth place of Afrika Bambaataa] “Corners where we selling rocks, Afrika Bambaataa sh*t, home of the hip hop’), and the Empire State Building (‘Statue of Liberty, long live the World trade, long live the King yo, I’m from the Empire State that’s…’), among others.
The whole project represents a wonderful creative way to link social media with history and culture, as well as the opportunity to make use of other mediums like online video, historical guides, music, and more. It’s perhaps the smartest way yet to encourage more people to use the social app.