How To Make Good Business Better [Video]

PSFK has documented a shift in the mentality of the consumer towards more sustainable products and an update to the marketing campaigns that promote them. We have also begun to notice a response from businesses that are revolutionizing their business practices to appeal to more savvy and conscious individuals. In some cases we’ve seen a move away from the traditional buy and sell model to more creative, community oriented resource-sharing systems.

At our recent PSFK CONFERENCE SAN FRANCISCO 2011, Keith Yamashita, Micki Krimmel and Erik Joule discuss how by using out of the box thinking in response to consumer desire, businesses can not only save money but create new standards for innovative, sustainable business.

Keith Yamashita, the founder of SYPartners, explains how the source of creative blocks can be aspiration, ambition, trying new things and the drive to change the world. From this perspective, being stuck isn’t a pejorative term, but rather means that what you’re trying to achieve is working out in a different, unexpected way. The app SYPartners is developing visualizes the decision-making process for getting yourself unstuck, and exposes intuitive actionable knowledge that can unlock new behavior.

Micki Krimmel, the founder of NeighborGoods discusses how lending, and loaning between friends and neighbors online will then translate into the creation of lasting local communities in the real world. This new collaborative economy will allow us to get more value out of the things that we own and strengthen the social fabric of our networks.

Erik Joule of Levi’s describes how the increased transparency of business practices that is demanded by today’s informed consumer has created a need–but also an opportunity–for brands to use the greening of their product as a marketing tool that both the consumer and the corporation can feel good about.

Discover more inspiring talks from PSFK CONFERENCE SAN FRANCISCO 2011.
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