menu

Infographic: Meet This Holiday’s Tablet Shopper [Headlines]

Innovation

Has the tablet become the retail medium of choice for consumers this festive season?

Dory Carr-Harris, PSFK

This holiday season, tablet owners are more likely to feel indulgent and generous than consumers who don’t own tablets, according to a survey commissioned by zmags. The study reports that 87% of tablet owners are browsing and purchasing their holiday gifts through their tablets, 50% of which lazily (but understandably) prefer the couch when it’s time to go shopping. The Next Web

Innovation
No search results found.