menu

Karl Lagerfeld’s New Line To Launch Exclusively On Retail Site Net-A-Porter

Karl Lagerfeld’s New Line To Launch Exclusively On Retail Site Net-A-Porter
Advertising

Consumers will be able to purchase the collection in the same month it's shown at Couture Fashion Week.

Emma Hutchings
  • 12 december 2011

At the Paris tech conference Le Web last week, Karl Lagerfeld and Net-a-Porter’s founder and executive chairman Natalie Massenet announced that they would be collaborating on a new fashion line. The rock-and-roll-themed collection Karl will launch exclusively on the retail site for the first month and Net-a-Porter will continue to be the only online seller of the 70 items of clothing after they becomes available in selected stores.

Karl Lagerfeld's New Line To Launch Exclusively On Retail Site Net-A-Porter

The delay between the fashion line’s launch and consumer availability will also be drastically shortened. After it debuts at the Couture Fashion Week in Paris on January 25th, the entire collection will be available to buy that same month.

Karl

Trending

Miami Design District Illuminated By Kinetic Installation

Cities
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.