Your go-to source for new
ideas and inspiration
Key Trend: Using Gaming To Promote Fundraising

Key Trend: Using Gaming To Promote Fundraising

By Tim Ryan on December 28, 2011

In the course of our research for The Future Of Gaming report, the PSFK consulting team noticed that game experiences are enabling organizations and charities to reach potential donors through new channels, often connecting in-game actions with micro-donations to make the process of financial contributions more convenient and enjoyable.

Below are the key examples for the trend “Using Gaming To Promote Fundraising”.

striiv-fitness-pedometer-charity-fundraising

Gaming Device Powered By Movement Converts Steps Into Charitable Donations

playmob-uk-charity-fundraising-ethical goods-games

Charity Fundraising By Bringing Ethical Goods Into Virtual Games

pizza-hut-zynga-world-food-program

Gamers Purchase In-Game Items To Help Feed Hungry Children

minimonos-monkeys-clean-water-supply

Gamers Purchase Virtual Goods And Contribute To Real World Clean Water Supply

To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.

future-of-gaming-banner

Comments

TOPICS: Advertising, Branding & Marketing, Featured Articles, Future of Gaming, Web & Technology
TAGS: