KLM To Allow Passengers To Pick Neighbors Based On Facebook, LinkedIn Data

The airlines’ pilot program offers an example of how brands can create utility with Facebook and LinkedIn but will depend on passengers’ openness to be useful.

KLM recently announced a new pilot program, to take effect next year, which will allow passengers to select their seats based on the Facebook and LinkedIn profiles of other flight passengers. The opt-in system will invite travelers to link their profiles to their check-in information; as such, the service will depend on passengers making this information publicly accessible for other passengers – be they friends, co-workers, potential dates or networkers to court them on the flight.

We think this is a smart attempt by KLM to employ Facebook and LinkedIn to provide a utility to passengers. But of course, it’s true usability and potential depend on passengers’ desire to share their profiles.

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