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KLM To Allow Passengers To Pick Neighbors Based On Facebook, LinkedIn Data

KLM To Allow Passengers To Pick Neighbors Based On Facebook, LinkedIn Data

By Paloma M. Vazquez on December 16, 2011

KLM recently announced a new pilot program, to take effect next year, which will allow passengers to select their seats based on the Facebook and LinkedIn profiles of other flight passengers. The opt-in system will invite travelers to link their profiles to their check-in information; as such, the service will depend on passengers making this information publicly accessible for other passengers – be they friends, co-workers, potential dates or networkers to court them on the flight.

We think this is a smart attempt by KLM to employ Facebook and LinkedIn to provide a utility to passengers. But of course, it’s true usability and potential depend on passengers’ desire to share their profiles.

USA Today: In Flight Dating? Use Social Media to Find a Seatmate

Paloma M. Vazquez

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Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.

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