The most popular museum in the world is collaborating with the gaming company in order to bring visitors a touch screen, high tech experience.
Of the 8.5 million visitors to the Louvre each year, only 4 percent use the museum’s current audio system. Chances are, that’s about to change, thanks to the museum’s new agreement with Nintendo.
The Japanese company is donating 5,000 Nintendo 3DS consoles to the Louvre, the latest personal gaming systems, which enable users to see 3D images without the use of special glasses. The new features, accessible on the touch screen gaming console, will enable visitors to find where they are in the Louvre (which is over 60,000 square feet), select themed guides — including kid friendly ones, listen to recorded commentary, available in seven different languages, and show current and upcoming exhibitions.
Additionally, the Louvre has released applications for smartphones and tablets that further enhance visitors’ experience at the Louvre. The app is integrated with Facebook, enabling museum visitors to upload images from the exhibits they are viewing, and access additional information about individual pieces. The iPhone version is free, and the iPad’s application provides high resolution photos for a fee.
We love this idea, as it not only reaches a younger audience, but also is more interactive and appealing for those who visit the museum together; the traditional audio designs at many museums can be alienating, but having a digital visual guide in the palm of one’s hand is much more engaging and group-friendly.