Neiman Marcus Launches Campaigns With Foursquare And Facebook To Reach Online Audience
High-end retailer Neiman Marcus may have been slow to embrace social media, like many luxury brands, but in the last few months it has hosted a number of digital campaigns to boost its online presence. Now the retailer has almost 500,000 fans on Facebook and 50,000 followers on Twitter.
Neiman Marcus’ campaigns included a Foursquare scavenger hunt called “Clutch me if you can.” A Nancy Gonzalez clutch bag was hidden in 15 of its 41 stores and customers had to check-in via Foursquare to find out whether that store featured a hidden handbag and receive clues about how to find it.
Their Facebook design contest, to create buzz for the launch of celebrity stylist Rachel Zoe’s collection, encouraged fans to assemble virtual outfits from items in the collection. The ensembles were then judged by Rachel Zoe and Neiman Marcus’ Fashion Director Ken Downing and the winner received a private meeting with the two judges and a $2,500 Neiman Marcus gift card.
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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| TOPICS: | Advertising, Branding & Marketing, Fashion, Luxury, Retail, Web & Technology |
| TAGS: | Facebook, foursquare, luxury brand, Neiman Marcus, scavenger hunt, social media, styling contest |
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