Magazine Hosts Sweepstake That Asks Readers To Share Posts From Its iPad App

W magazine is hosting a 21-day sweepstakes to win prizes from its gift guides, with readers entered into the giveaway when they share the day’s post from the Daily W iPad app via email or social media. The holiday-themed ’21 Days of Christmas’ sweepstakes is posted each day on Facebook, highlighting a product featured in the daily gift guides curated by W’s editorial team. These guides have themes such as kids stuff, modern love, luxe life, great gadgets and home sweet home.

So far, Daily W has given away approximately $15,000 in sweepstakes prizes and by asking its readers to share the gift guide with their friends and followers on social networks or via email, W has boosted its app downloads. There have been 3,500 new downloads since the start of the 21-day sweepstakes on November 25th. Nina Lawrence, publisher of W magazine, said:

We are invested in the long-term success of the Daily W app and the sweepstakes was a way to drive more interest among existing readers and encourage new downloads. We hoped for more mobile traffic but this exceeded our expectations.

W magazine