Male-Targeted QR Code Campaign Features Customized Shaving Sets

eShave, the collection of men’s shaving products, has launched a QR code campaign with posters on telephone kiosks in Manhattan, New York. The public ad campaign “All a Man Needs” invites customers to scan the code using their smartphone, which takes them to eShave’s website. There are eight different posters, each featuring one of eShave’s customized shaving sets and linking to a different landing page each time.

The “All A Man Needs” campaign will run through to December 26th and is targeted at the demographic most likely to use QR code technology, according to recent findings. Those more likely to scan a QR codes are male (60.5% of code scanning audience), aged 18-34 (53.4%) and have a household income of $100,000 or above (36.1%). Mark Donovan, the senior vice president of mobile at comScore, said:

For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.

eShave

Photo by Daniel Krieger