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McKinsey’s Latest Online Marketing Discoveries [Headlines]

Companies are missing a lot of important information about consumers that can help drive sales.

Liz Walsh
  • 9 december 2011

Digital tools are essential to marketing strategies, but few are adapting their structural approaches to gain the full range of benefits from social media. Most respondents indicated that they are still trying to determine how companies can make the most of digital media. No Bullshit Marketing.

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